Tiptop’s focus group discussion helps you gather deep insight, opinions, and perspectives from customers and employees, forming the strategies and direction that fits.
Online Focus Group
- Using platforms like Zoom, Webex, Microsoft Teams
- Not constrained by geographical location
- Not necessary to gather participants in a same physical setting
- Professional facilitator to lead online discussion
On-site Focus Group
- Easily accessible venue options with one-way mirror facilities to see the entire process
- Face-to-face interaction
Customer-related Themes
- Brand impression and positioning
- Buying behaviors and habits
- Service / Product expectation improvements
Employee-related Themes
- Existing or new company policies
- Employee development and career path
- Employee loyalty
Why Tiptop?
Professional moderator-partners who can probe the genuine thoughts and viewpoints from participants
Large participant network so you can gather insights from your target audience
Customized execution plan, whether online or offline
