Corporate Training – Sales Management


Differentiation is a key challenge, especially when our customers are overwhelmed with information and choices. Storytelling is essential to express the value of our product, our brand, or even ourselves. Tiptop’s Story-selling workshops helps you and your team tell your story that connects with your customers emotionally.


  • Understanding consumer psychology, motives and buying behaviour
  • Rising importance of selling values
  • Steps in Story-Selling
  • The essence of a good story
  • How to excel in telling personal, product and brand stories

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